This notice explains which personal data Car Rental Rovaniemi processes when you use this website or rent a vehicle from us, why we process it, who receives it and what rights you have. It covers www.carrentalrovaniemi.fi and bookings made through it.
The controller of your personal data is Car Rental Rovaniemi (Business ID 0186307-8), Rekkatie 1, 96300 Rovaniemi, Finland. We have not appointed a data protection officer. Questions about this notice and requests concerning your data go to the contact details below and are answered by the owner personally.
We process only the data needed to run a car rental. Depending on how you deal with us, this covers the following.
Each purpose rests on one of the legal bases in Article 6 of the GDPR. You are not obliged to provide your data, but without the booking data we cannot rent you a vehicle.
We do not sell personal data. It is shared only with the service providers below, who process it on our behalf under data processing agreements, and with authorities and insurers where the law or a claim requires it.
Google, Meta and Stripe may transfer data to the United States. Such transfers rely on the EU–US Data Privacy Framework where the recipient is certified under it, and otherwise on the European Commission’s Standard Contractual Clauses. Booking and accounting data are stored in Finland and the EU.
We keep personal data only as long as its purpose requires, then delete or anonymise it.
When you first visit the site, a banner lets you accept all cookies, allow only the necessary ones, or choose by category. Analytics and marketing cookies are not set until you accept them, and Google tags run in consent mode without setting cookies or storing identifiers until then. Your choice is stored in the crr_consent cookie for 180 days and can be changed at any time under Cookie settings, also found in the footer of every page. We keep a record of each consent choice (time, choice, an anonymised browser and IP fingerprint) for 12 months to demonstrate compliance.
Necessary cookies keep the site and the booking process working and need no consent. Analytics cookies (Google Analytics 4) tell us which pages are visited and how bookings progress; no advertising profiles are built from them. Marketing cookies (Google Ads, Meta Pixel) measure whether an advertisement led to a booking and may be used to show you relevant ads on those platforms.
If you have accepted marketing cookies and complete a booking, a SHA-256 hash of the email address used for the booking is passed to Google Ads so that the booking can be matched to an advertisement click (Enhanced Conversions). Google cannot recover the address from the hash; it can only compare it with addresses it already holds in the same hashed form. Without marketing consent nothing is sent.
Under the GDPR you have the right to:
To exercise these rights, email us from the address used for your booking, or write to the postal address below. We answer within one month. If you believe we process your data unlawfully, you can lodge a complaint with the Finnish Data Protection Ombudsman at tietosuoja.fi.
We update this notice when our tools or practices change. The date of the latest version is shown at the bottom of this page. Material changes to how we use your data are announced here before they take effect.
Requests concerning your personal data are handled by the owner of Car Rental Rovaniemi. Please write from the email address used for your booking so we can verify your identity.
Last updated · 19 September 2026